Built on the strength of four founding Louisville institutions, LOUMED is now evolving into a bold, standalone brand for innovation and growth.

• The District remains a collaboration of Norton Healthcare, University of Louisville, UofL Health, and JCTC.
• The original color palette was created to reflect partner brands of founding members to represent unity. 
• LOUMED now seeks brand enhancement that represents a cohesive, standalone brand that embodies innovation and growth.  

• To create a new brand identity that positions LOUMED as forward‑thinking, inclusive, and vibrant economic engine that is magnetic to talent, visitors and growth entities.  
• To create a flexible brand graphics system for physical built environment, for website and other digital media, and for a variety of promotional touchpoints. 
• To establish a contemporary color palette independent of founding partners yet still capable of honoring their contributions. 

• Aspirational, approachable, collaborative, distinctive
• Welcoming to students, patients, clinicians, business partners & community
• A beacon of progress and partnership



Graphic Option A Animation

Graphic Option B Animation

Graphic Option C Animation